Empowering MSMEs Through Digital Marketing to Increase Product Sales
Keywords:
MSMEs, Digital Marketing, Product Sales, Empowerment, Social Media.Abstract
Along with the development of information technology, digital marketing has become an important tool to help MSMEs overcome various challenges in marketing and expand market reach. This research aims to analyze the effect of empowering Micro, Small and Medium Enterprises (MSMEs) through digital marketing strategies in increasing product sales to the community in Kayuambon Village, Lembang District, West Bandung Regency. The research results show that the MSME empowerment program through digital marketing in Kayuambon Village is effective in increasing the knowledge and skills of MSME players. Through training that includes the use of social media, product photography, and digital marketing strategies, participants are able to increase the visibility and sales of their products. MSME players have become more confident and creative in utilizing digital technology for marketing. This program contributes positively to local economic growth, showing that digital marketing strategies are strategic steps to empower MSMEs in the digital era
References
Anggraeni, WC, Ningtiyas, WP, & Nurdiyah, N. (2021). Government policy in empowering MSMEs during the Covid-19 pandemic in Indonesia. Journal of Government and Politics (JGOP), 3(1), 47-65.
Bhegawati, DAS, Ribek, PK, & Verawati, Y. (2022). Economic Development in Indonesia Through the Role of Entrepreneurship. JISOS: Journal of Social Sciences, 1(1), 21-26.Donoriyanto, DS, Indiyanto, R., AR, NRJ, & Syamsiah, YA (2023). Optimizing the Use of Social Media as a Means of Online Store Promotion for MSMEs in City X. Jurnal Abdimas Peradaban, 4(1), 42-50.
Fadhillah, P., & Yuniarti, A. (2023). Empowering MSMEs: Seeing MSME Business Opportunities in the Digital Era in Ujunge Village, Tanasitolo District, Wajo Regency. Journal of Community Service and Educational Research, 2(1), 291-298.
Feriyanto, N. (2021). Digitalization of MSMEs to Improve the Economy and Achieve SDGs. Professor's Inaugural Address, November, 1-44.
Hertina, D., Hendiarto, S., & Wijaya, JH (2021). The impact of Covid-19 on MSMEs in Indonesia in the new normal era. Journal of Laksana Dharma Service, 3(2), 110-116.
Mansir, F., & Purnomo, H. (2021). Community empowerment through digital marketing and social media as promotional media in the Covid-19 pandemic era at Panggungharjo Sewon Bantul MSMEs. Abdimas Singkerru, 1(1), 39-50.
Naninsih, N., Alam, S., & Indriasari, DP (2022). The Influence of Competitive Advantage on Marketing Performance Through Digital Marketing. YUME: Journal of Management, 5(2), 479-490.
Pritandhari, M. (2022). The role of MSMEs as one of the pillars of the people's economy. Existence of Community Economy in Indonesia, 1, 61.
Putra, AH (2016). The role of MSMEs in the development and welfare of the people of Blora district. Journal of Sociological Analysis, 5(2), 40-52.
Rahmah, ZZ, Rahmah, Y., Purnama, C., Fatmah, D., & Rahmah, M. (2022). Strategy for Increasing Marketing Through Social Media for MSMEs in Kintelan Village (Case Study of MSMEs in Kintelan Village, Puri Subdistrict, Mojokerto Regency). Budimas: Journal of Community Service, 4(1), 141-152.
Rengganawati, H., & Taufik, Y. (2020). Analysis of Digital Marketing Implementation at Tahu Rohmat MSMEs in Kuningan. Comversal, 2(1), 28-50.
Rifai, Z., & Meiliana, D. (2020). Assistance and implementation of digital marketing strategies for MSMEs affected by the Covid-19 pandemic. BERNAS: Journal of Community Service, 1(4), 604-609.
Tayibnapis, A.Z. (2021). The rise of MSMEs in Indonesia. Jakad Media Publishing.
Wahyuni, ED, Febryan, I., Oktaviani, D., Putra, A., Pradana, R., Aulia, A., ... & Regata, D. (2023). Improving the Village Economy through Empowering MSMEs and Using Digital Marketing. Community Development Journal: Journal of Community Service, 4(1), 467-474.
