DEWI INDRIANI JUSUF. Personalization in Marketing: Effectiveness and Challenges. Journal Arbitrase : Economy, Management and Accounting, [S. l.], v. 1, n. 02, p. 75–83, 2023. DOI: 10.58471/arbitrase.v1i02.58. Disponível em: https://paspama.org/index.php/Arbitrase/article/view/58. Acesso em: 26 mar. 2026.