Public relations strategy in improving the image of service quality at let's stop vegetarian Medan

Article Sidebar

Download Pdf
Published: Feb 22, 2024
DOI: https://doi.org/10.58471/arbitrase.v2i01.99
Keywords:
Public Relations, Service Quality

Main Article Content

Metta Walia
Program Studi Manajemen, Sekolah Tinggi Ilmu Manajemen SUKMA, Medan, Indonesia
Weny Weny
Program Studi Manajemen Perusahaan, Politeknik Cendana, Medan, Indonesia

Abstract

The outbreak of Covid-19 is currently hitting almost all parts of the world. These conditions have had various negative impacts on human life both in the political, economic and educational sectors, in particular experiencing such a large impact. This research was made with the aim of knowing the positive image of the Public Relations Strategy. In addition, this research is also intended to contribute to the development of Mari Mampir Vegetarian Medan. research conducted from the point of view of society or one's way of observing phenomena around them. This study uses the constructivism paradigm because it seeks to understand the processes and social interactions that occur between human practitioners. This research method is descriptive research with a qualitative approach. Data collection was carried out by observation and interview techniques. Researchers use source triangulation to check the validity of research data. Data analysis in this study uses 3 components, namely data reduction, data presentation, and drawing conclusions.

Article Details

How to Cite
Metta Walia, & Weny, W. (2024). Public relations strategy in improving the image of service quality at let’s stop vegetarian Medan. Journal Arbitrase : Economy, Management and Accounting, 2(01), 41–46. https://doi.org/10.58471/arbitrase.v2i01.99
Issue
Vol. 2 No. 01 (2024): Journal Arbitrase : Economy, Management and Accounting, January 2024
Section
Articles

References

Akbar, R., & Am, A. N. (2022). PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN (STUDI KASUS DI KAMPAR BAKERY BANGKINANG). Jurnal Manajemen, 18(2), 194–224. https://doi.org/10.25170/JM.V2I18.1832

Apriyanti, D., Maspuroh, U., & Rosalina, S. (2021). Analisis Nilai Cinta Kasih Pada Novel Mariposa Karya Luluk Hidayatul Fajriyah. Jurnal Pendidikan Tambusai, 5(3), 5865–5872.

Ernawati, R. (2021). Analisis Pengaruh Promosi, Harga, dan Citra Merek terhadap Keputusan Pembelian pada Situs E-commerce Zalora di Jakarta. Business Management Analysis Journal (BMAJ), 4(2), 80–98.

https://doi.org/10.24176/bmaj.v4i2.6663

Ersita, I. D. (2022). STRATEGI KOMUNIKASI PEMASARAN RUBIIPROPERTY SURABAYA DALAM MENARIK MINATMASYARAKAT MELALUI PROGRAM RTO.

Faradita, T., & Rachmawati, N. A. (2022). PERENCANAAN PAJAK DAN IMPLIKASINYA TERHADAP USAHA MIKRO KECIL DAN MENENGAH (STUDI KASUS PADA UMKM MADU HUWAIDA). JOURNAL OF APPLIED MANAGERIAL ACCOUNTING, 6(2), 291–304. https://doi.org/10.30871/JAMA.V6I2.4487

Goesty Perdana, W., Bagus, I., & Udayana, N. (2023). Reslaj: Religion Education Social Laa Roiba Journal 889 | V o l u m e 5 N o m o r 3 2 0 2 3 Pengaruh Product Brand Loyalty dan Purchase Decision Sepeda Motor: Studi Perbandingan Industri Otomotif di Indonesia. 5, 889–904.

I Dewa Ayu Putu, C. S., Ida Ayu, D. K. A., I Wayan, N., & Putu, W. S. P. (2022). PENGUATAN PEMASARAN MELALUI BRANDING MEDIAKOMUNIKASI VISUAL TERHADAP PERKEBUNAN JERUK SLAYER MILIK DEWA MADE RAKA.

Kojongian, M. K., W J Ogi, T. I., Kaveeta Kojongian, M., F A Tumbuan, W. J., J Ogi, I. W., & Manajemen Fakultas Ekonomi dan Bisnis, J. (2022). EFEKTIVITAS DAN EFISIENSI BAURAN PEMASARAN PADA WISATA RELIGIUS BUKIT KASIH KANONANG MINAHASA DALAM MENGHADAPI NEW NORMAL. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(4), 1966–1975.

https://doi.org/10.35794/EMBA.V10I4.44515

Lestari, A., Lestari, A., Ussania, I., & Zainarti. (2022). ANALISIS KINERJA USAHA PADA PRODUK TEMPE DI DESA GALANG SUKA. Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen, 1(4), 161–170. https://doi.org/10.30640/INISIATIF.V1I4.522

Ningsih, T. R. (2022). PELECEHAN SEKSUAL TERHADAP PEREMPUAN DI MEDIA SOSIAL(STUDI KASUS TENTANG KORBAN PELECEHAN SEKSUAL DI WHATSAPP DI KABUPATEN BEKASI).

Nst, V. F. H., Gaol, J. L., & Lubis, M. A. (2022). PENGARUH ETIKA KERJA TERHADAP KUALITAS PELAYANAN MELALUI PROFESIONALISME KERJA PADA CV. SENTOSA DELI MANDIRI MEDAN. JURNAL PROINTEGRITA, 6(3), 201–213.

https://doi.org/10.46930/JURNALPROINTEGRITA.V6I3.2437

Rembang, E. C. G., Soepeno, D., & Lumantow, R. Y. (2021). PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DEALER YAMAHA DI KECAMATAN WANEA DI MASA PANDEMI COVID-19. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 9(4), 446–454.

https://doi.org/10.35794/EMBA.V9I4.36328

Ruslan1, J. (2021). Strategi Hubungan Masyarakat dalam Meningkatkan Citra Perusahaan. Julia Ruslan1, 2(8), 1160–1178. https://doi.org/10.46799/jst.v2i8.348