The influence of product quality and customer trust on customer satisfaction at PT. Anugrahbuah Abadi Medan

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Published: Feb 22, 2024
DOI: https://doi.org/10.58471/arbitrase.v2i01.96
Keywords:
Product Quality, Consumer Trust, Customer Satisfaction

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Anjelina Anjelina
Program Studi Manajemen Sekolah Tinggi Ilmu Manajemen SUKMA, Medan, Indonesia
Arwin Arwin
Program Studi Manajemen Perusahaan Politeknik Cendana, Medan, Indonesia
Yuliana Yuliana
Program Studi Manajemen Pemasaran Internasional Politeknik Cendana, Medan, Indonesia

Abstract

PT AnugrahBuah Abadi is located on Jl. Platina 7 no 16,17,18,19, Kec. Medan Deli, Medan City, North Sumatra 20226, Indonesia. PT AnugrahBuah Abadi is engaged in the distribution sector selling imported and exported fruits. The company is unable to achieve sales targets and sales levels tend to decline in 2021. Employees also interact less with consumers via telephone. During this pandemic, consumers reduced their demand so that sales levels were low. The purpose of this study is the effect of product quality and consumer confidence on consumer satisfaction with sales at PT AnugrahBuah Abadi. The type of data used by researchers in this study are: quantitative data. The samples used were 30 customers of PT. AnugrahEternal Fruit. Multiple linear regression is a linear relationship between two or more independent variables (X) and the dependent variable (Y). The result of this research is that product quality has an influence on customer satisfaction at PT AnugrahBuah Abadi. Consumer trust has an influence on customer satisfaction at PT. AnugrahEternal Fruit. Product quality and customer trust affect customer satisfaction at PT AnugrahBuah Abadi

Article Details

How to Cite
Anjelina, A., Arwin, A., & Yuliana, Y. (2024). The influence of product quality and customer trust on customer satisfaction at PT. Anugrahbuah Abadi Medan. Journal Arbitrase : Economy, Management and Accounting, 2(01), 10–20. https://doi.org/10.58471/arbitrase.v2i01.96
Issue
Vol. 2 No. 01 (2024): Journal Arbitrase : Economy, Management and Accounting, January 2024
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Articles

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