Developing Marketing Strategies for Student Entrepreneurship Products at SMA Negeri 1 Karo to Improve Economic Independence and Business Skills

Jamaluddin Jamaluddin; Lenta Friska Purba; Dede Ansyari Guci; Renny Lubis; Susan Novrini

Authors

Jamaluddin Jamaluddin Universitas Prima Indonesia, Jl. Sampul No.3, Sei Putih Bar., Kec. Medan Petisah, Kota Medan, Sumatera Utara 20118
Lenta Friska Purba Universitas Prima Indonesia, Jl. Sampul No.3, Sei Putih Bar., Kec. Medan Petisah, Kota Medan, Sumatera Utara 20118
Dede Ansyari Guci Universitas Prima Indonesia, Jl. Sampul No.3, Sei Putih Bar., Kec. Medan Petisah, Kota Medan, Sumatera Utara 20118
Renny Lubis Universitas Islam Sumatera Utara, Jl. Sisingamangaraja No.Kelurahan, Teladan Bar., Kec. Medan Kota, Kota Medan, Sumatera Utara 20217
Susan Novrini Universitas Amir Hamzah, Jalan Pancing Pasar V Barat, Medan Estate, Kenangan Baru, Percut Sei Tuan, Kenangan Baru, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara 20219

Keywords:

Student Entrepreneurship, Marketing Strategy, Economic Independence, and Business Skills Development

Abstract

This community service program aims to develop effective marketing strategies for students' entrepreneurial products at SMA Negeri 1 Karo, with the goal of increasing their economic independence and entrepreneurial skills. This activity includes mentoring and assisting students in identifying potential markets for their products, as well as providing training in practical marketing techniques, including branding, social media promotion, and sales strategies. With an emphasis on developing marketing knowledge and entrepreneurial skills, this initiative is designed to empower students to manage and develop their own businesses, ultimately supporting their personal growth and future career opportunities. The program is expected to not only enhance students' business insights but also foster an entrepreneurial spirit and independence, preparing them to face the challenges of the modern economic landscape.

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