PURBA, N. R. A.; SAFRIN, F. A. The Effect Of Reference Group And Perceived Price On Brand Switching E-Commerce Shopee In Medan. Journal Arbitrase : Economy, Management and Accounting, [S. l.], v. 1, n. 01, p. 61–67, 2023. DOI: 10.58471/arbitrase.v1i01.45. Disponível em: http://paspama.org/index.php/Arbitrase/article/view/45. Acesso em: 16 apr. 2026.